Financial Services Licensees in Victoria
Find registered financial services licensees in Victoria. All listings verified against the ASIC AFS Licensee Register.
General versus personal advice
Engaging a financial services provider in Victoria starts with confirming the AFSL number and the specific authorisations granted. A licensee authorised for 'general advice' can describe products without considering your circumstances; 'personal advice' requires a Statement of Advice tailored to your situation. Fees, commissions and any conflicts of interest must be disclosed in the Financial Services Guide (FSG), which the licensee is required to provide before any service begins. Complaints go through the licensee's internal process first, then AFCA if unresolved — AFCA determinations are free for consumers and binding on the licensee up to specified caps.
- Melbourne685
- South Yarra49
- Docklands46
- Southbank38
- South Melbourne35
- Hawthorn27
- Richmond22
- Bendigo20
- Kew19
- East Melbourne19
- Cheltenham16
- Malvern16
- Camberwell15
- Carlton14
- Cremorne14
- Hawthorn East14
- Brighton14
- Port Melbourne13
- Surrey Hills12
- Toorak12
- Mulgrave11
- Essendon11
- Armadale9
- Glen Iris9
- Ringwood8
- Glen Waverley8
- Collingwood8
- Moorabbin7
- Doncaster East7
- Ballarat7
- Mount Waverley7
- West Melbourne7
- Bentleigh6
- Dandenong6
- Frankston6
- Traralgon6
- Mornington6
- Abbotsford6
- Geelong6
- Nunawading6
- Blackburn6
- Warrnambool5
- Ballarat Central5
- Heidelberg5
- Shepparton5
- Mitcham5
- Moonee Ponds5
- Williamstown5
- Prahran5
- Elsternwick5
- Balwyn4
- Scoresby4
- Beaconsfield4
- Pakenham4
- Footscray4
- South Wharf4
- Keysborough4
- Kew East4
- Yarrawonga4
- North Melbourne4
- Mount Eliza4
- Mont Albert4
- Wheelers Hill4
- St Kilda4
- Box Hill4
- Canterbury4
- Croydon3
- Hampton East3
- Wangaratta3
- Doncaster3
- Caulfield3
- Essendon North3
- Chadstone3
- Forest Hill3
- Malvern East3
- Caulfield North3
- Clayton3
- Beaumaris3
- Newtown3
- Sandringham3
- Oakleigh3
- Tullamarine3
- Wodonga3
- Bentleigh East3
- Bulleen3
- Greensborough3
- Swan Hill3
- Geelong West3
- Balwyn North2
- Wantirna South2
- Cobram2
- Springvale2
- Keilor2
- Mckinnon2
- Blackburn South2
- Frankston South2
- Sale2
- Niddrie2
- Kyabram2
- Ormond2
- Heathmont2
- Seaford2
- Mount Macedon2
- Carlton North2
- Coburg North2
- Narre Warren2
- Derrimut2
- Notting Hill2
- Parkville2
- Hamilton2
- Brunswick2
- Euroa2
- Officer2
- Gisborne2
- Box Hill South2
- Fitzroy2
- Cranbourne2
- Horsham2
- Ivanhoe East2
- Burwood2
- Grovedale2
Frequently asked questions
What is an Australian Financial Services Licence (AFSL)?
An AFSL is the licence issued by ASIC that permits an entity to provide financial services in Australia, including those offered in Victoria. It specifies the designated services (advice, dealing, market-making, custodial) and the financial products covered. The AFSL number must appear on every Financial Services Guide and disclosure document.
What's the difference between general and personal financial advice?
General advice is product information that does not consider your circumstances — it can be given without a Statement of Advice. Personal advice considers your goals, financial situation and needs, and triggers the Best Interests Duty. Personal advice always requires a written Statement of Advice before any recommendations are implemented.
Are financial services providers required to act in my best interests?
Providers giving personal advice are bound by the Best Interests Duty under the Corporations Act. They must prioritise your interests over their own, only recommend products likely to leave you in a better position, and disclose all fees, commissions and conflicts of interest in writing before you act.
Where do I go if I have a complaint about a financial services provider?
Complaints go through the licensee's internal dispute resolution (IDR) process first; the licensee has 30 days to respond. If unresolved, the Australian Financial Complaints Authority (AFCA) is the free external dispute resolution body. AFCA can make binding determinations up to specified caps under the Corporations Act.