Privacy Policy

Last updated: 1 April 2026

DecisionLab ("we", "us", "our") operates the website decisionlab.com.au. This Privacy Policy explains how we collect, use, and protect information when you use our website, calculators, and financial professionals directory.

Information We Collect

Calculator inputs: When you use our calculators, all calculations are performed in your web browser. We do not collect, store, or transmit your calculator inputs (salary, loan amounts, property values, etc.) to our servers. Your financial data stays on your device.

Analytics data: We use Google Analytics 4 (GA4) to understand how visitors use our website. This collects anonymised data including pages visited, time on site, device type, browser, approximate geographic location (country/city level), and referral source. This data is aggregated and cannot identify you personally.

Form submissions: If you submit a form (such as claiming a directory listing, contacting us, or subscribing to updates), we collect the information you voluntarily provide, which may include your name, email address, phone number, and business details. Form submissions are processed by FormSubmit and delivered to us via email.

Directory data: Our financial professionals directory contains information sourced from public government registers (ASIC) published on data.gov.au under Creative Commons licensing. This is publicly available data that we aggregate and present in a searchable format.

Cookies and Tracking

We use cookies and similar technologies for the following purposes:

• Google Analytics (_ga, _ga_*): These cookies help us understand how visitors interact with our website. They collect anonymised usage data. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
• Google AdSense: We display advertisements through Google AdSense, which may use cookies to serve ads based on your browsing history. Google's use of advertising cookies is governed by Google's Privacy Policy. You can manage ad personalisation settings at Google Ads Settings.
• Essential cookies: We may use cookies to remember your cookie consent preferences. These do not track you across websites.

How We Use Your Information

We use collected information to:

• Improve our calculators, content, and user experience based on aggregated analytics
• Respond to your enquiries and form submissions
• Display relevant advertisements through Google AdSense
• Maintain and secure our website
• Comply with legal obligations

Third-Party Services

We use the following third-party services that may collect data:

• Google Analytics 4: Website analytics. Privacy Policy
• Google AdSense: Display advertising. Privacy Policy
• FormSubmit: Form processing. Privacy Policy
• Netlify: Website hosting. Privacy Policy
• Google Fonts: Web fonts. Privacy Policy

Data Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share anonymised, aggregated data with advertising partners. We may disclose information if required by law or to protect our rights.

Data Retention

Analytics data is retained for 14 months as per Google Analytics defaults. Form submission data (emails) is retained for as long as necessary to respond to your enquiry and manage directory listings. You can request deletion of your data at any time by contacting us.

Your Rights

Under the Australian Privacy Act 1988, you have the right to:

• Access personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of analytics tracking and ad personalisation
• Complain to the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the website after changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
hello@decisionlab.com.au